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November 9, 2005
Phoenix Eyes U.S. Presence Through Channel
By John Moore
November 9, 2005
ActivePoint Pursues U.S. Channel
ActivePoint, a maker of natural language search and guidance engines, is building a channel in Europe and aims to do the same in the U.S. market.
The company's TX5 system runs on a Web site and lets shoppers type in questions. The product's natural language engine, which incorporates sentence contextual understanding, then directs users to the relevant information or products.
Rhona Morris, director of business development at ActivePoint, said the company's goal is to seek out integrators, consultants and Web site developers who want to provide customer relationship management/search systems for their customers.
ActivePoint, with development facilities in Netanya, Israel, and administrative offices in New York, has inked a channel deal with Superstat Ltd. in the United Kingdom.
Superstat will market ActivePoint's products through ActivePointUK, which it created for that purpose.
ActivePoint now is in the process of negotiating arrangements with additional channel partners in Germany, Switzerland, and France, Morris said. She said the company is ready to build a channel in the U.S., where it already has some customers.
"We are ready to venture into the U.S. market," she said.
Channel partners reselling TX5, in the U.S. and elsewhere can help their customers boost Web sales conversion rates, Morris said. The product will also provide insight into buying patterns. TX5 includes a reporting tool, based on user system logs, that generates information on the products shoppers are looking for.
In addition to TX5, ActivePoint also offers EasyFlip E-Catalog, which creates online shopping guides that mimic the format of a printed catalog.
Read the article in the following links:
The Channel Insider
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