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MFI, a leading British furniture retailer, is utilizing ActivePoint's TX5 Discovery Engine system to help consumers formulate their purchasing decisions before arriving at the store. As a result, MFI has been able to keep customer better informed, which has led to increased sales conversions. ActivePoint's interactive TX5 Discovery Engine system, which is deployed in the kitchen furniture area of MFI's Web site, deciphers fast-typed chat language and quickly delivers a short list of options for the consumer to browse through. The patented technology also provides a query string to permit further refinement to more help the Web visitor exactly locate the exact product of his or her choice.
(Top of the Net, March 2005)
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