|
November, 2006
That's Rich
Wow customers by adding rich media elements to your website.
By Melissa Campanelli
Entrepreneur Magazine - November 2006
Now that most of your customers have broadband, your site should offer rich media features such as zoom, virtual e-catalogs and dynamic color-swatching. “It’s basically a must-have for many retailers, especially those where touch and feel are critical to product conversion,” says Sucharita Mulpuru, a senior analyst at Forrester Research in Cambridge, Massachusetts. “Anyone in this space who doesn’t have features such as zoom and alternative views is seen as being really behind.”
...Another company, ActivePoint, offers contextual e-catalogs and reporting tools for e-commerce. The company’s Easy-Flip E-Catalogue starts at $65 per page with links; hosting is charged based on traffic. Meanwhile, ActivePoint’s TX5 system creates interactive online presentations that incorporate rich media elements and guide customers through a website, helping them find the product they want even if they don’t know its exact name. The base price for TX5 is $5,000 per system or about $900 per month, depending on usage.
The TX5 system helped entrepreneur Sebastian Harrison solve a problem: Customers had trouble navigating the hundreds of pages of his website. His Playa del Ray, California, business, Cellular Abroad, sells myriad international phone plans so customers can avoid expensive roaming rates. “Before TX5, consumers would call and ask where to begin on our 800-page site, or they would get frustrated and leave the site,” says Harrison, 41, who expects more than $2.5 million in sales this year.
MelissaCampanelli is a marketing and technology writer in New York City.
Read full article:
Entrepreneur Magazine
|
