DEERFIELD, Ill. May 12, 2009 – United Stationers Supply Co., North America’s largest broad line wholesale distributor of business products, along with ActivePoint, a technology leader in online rich media, has recently launched “United EasyFlip.” This digital web-based catalog allows users to browse, locate and purchase products online by flipping pages electronically. The new technology is available for United’s Green Catalog, the Consumer General Line Catalog, Featured Items Section of the General Line, Time Management Solutions Catalog, and a New Products Piece.
“United EasyFlip is another exciting new option for resellers and reflects the growing trend of shopping for office products online while retaining the user-friendliness of physically flipping through a printed catalog,” said Laura Gale, vice president, marketing for United Stationers. “Many consumers today select items from a printed book or flyer and then place orders online. United EasyFlip gives them the best of both worlds and provides resellers another way to boost customer satisfaction and sales, while complementing their existing marketing strategy.”
United EasyFlip employs best-in-class technology to provide robust features for the consumer:
- Shop page by page, or jump instantly to a desired page or specific product listing
- Zoom in on product images, descriptions and features
- Add “Notes” & “Bookmarks” as personal reminders
- Email a page to a co-worker or friend
- Add products to a shopping cart or email an order
- Print catalog pages
The United EasyFlip program works with the reseller’s eCommerce application, so that when a customer wants to add an item to their shopping cart, the program connects to the reseller’s storefront.
The United EasyFlip application offers another significant benefit: greater flexibility for resellers to manage consumer pricing and margins. Since United EasyFlip is a hosted application, United will support pricing changes on a quarterly basis and will allow resellers the option of updating pricing more frequently in response to changing market conditions.
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“There has been limited usage of page-flip technology in our industry, but the potential for greatly increased growth is there,” said Gale. “United Stationers is committed to bringing innovation and new technology to our resellers to help position them for greater business efficiency and growth.”
Details on United EasyFlip are available from United Stationers account managers.
About United Stationers
United Stationers Supply Co. is a subsidiary of United Stationers, Inc., which is North America’s largest broad line wholesale distributor of business products, with net sales for 2008 of $5.0 billion. The company stocks over 100,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, and industrial supplies. A network of 67 distribution centers allows it to deliver these products to approximately 30,000 reseller customers. This network, combined with United’s depth and breadth of inventory, enables the company to ship most products overnight to more than 90% of the U.S. and major cities in Mexico. United’s focus on fulfillment excellence has given it an average line fill rate of better than 97%, a 99.6% order accuracy rate, and a 99% on-time delivery rate.
For more information, visit
www.unitedstationers.com.
About ActivePoint
ActivePoint, the technology leader in smart online catalogs and contextual search, is based in New York, NY, with development facilities in Netanya, Israel. ActivePoint’s online catalogs utilize the latest in rich media functionality and are designed, developed and maintained to answer each industry's specific needs. All of the online catalogs are configurable and can incorporate search operations using ActivePoint’s TX5 proprietary Discovery Engine which emulates the human communications process.
ActivePoint is a registered trademark of ActivePoint LTD.
