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October 3, 2006
ActivePoint Helps BF Products Net More Sales and Fence Out the Competition with EasyFlip E-Catalog
Small Business Finds Leading Technology Affordable to Delight of Customers
NEW YORK--(BUSINESS WIRE)--ActivePoint (www.activepoint.com), leader in contextual search and smart online catalogues, is streamlining sales for BF Products, Inc., the source for netting and fencing.
Established in 1986, BF Products operates from Pennsylvania and offers products in more than 40 categories. The company's 31-page catalog and Web site contains everything from fencing to screens in addition to many of the accessories and fasteners required to put these together.
"Our products are best understood through images, as customers have a purpose to accomplish and pictures more easily solve this task,"said Bruce Fields, president of BF Products. "ActivePoint's EasyFlip E-catalog is intuitive, allowing customers to see previous installations and compare products. It's also highly cost effective, and the sales team spends less time on the phone talking customers through various options with site visitors empowered to find solutions themselves,"he added.
While customers benefit from faster access to products and a more tangible browsing experience, EasyFlip is also integrated with the online shopping cart and helps BF Products drive traffic to specific items.
"ActivePoint is constantly working to deliver solutions that help businesses convert browsers to buyers," said Moshe Ofer, CEO of ActivePoint. "EasyFlip is our latest offering, addressing e-commerce pain points and helping customers make buying decisions. Even smaller businesses can take advantage of this technology,"Ofer appended.
Users can browse, find and read about products online the old fashioned way, just like flipping through the pages of a printed catalogue. EasyFlip can be customized according to each client's unique specifications.
About ActivePoint
ActivePoint, the technology leader in contextual search and smart online catalogues, is based in New York, NY with development facilities in Netanya, Israel. ActivePoint's TX5(TM) Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. Built on an application service provider (ASP) model, the company has customers and channel partners in the US and UK. ActivePoint UK is a leading channel partner of ActivePoint and can be found at www.activepointuk.com. ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5(TM) is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD. For more visit www.activepoint.com.
Read the article in the following links:
Business Wire
Ecommerce Guide
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