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The TX5 Reporting Tool
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The TX5 System Reporting Tool draws its data from user event records that show all that has transpired within the TX5 family of systems, including customers' unanswered needs and wishes. This data is stored in an easy to access database.
A major business challenge is often to better understand customer behaviors and expectations. While companies have focused on CRM, they have largely overlooked the area of maximum leverage of the customer experience. As a result, companies often fail to understand the customer perspective.
ActivePoint's TX5 Reporting System Tool addresses this need. As the system encourages users to interact with it, the logged information provides companies with a very interesting tapestry of its on-line customers' actions, requests and demands. As response is quick, User problems are immediately addressed, thereby assuring positive and affirmative CEM (Customer Experience Management).
Contracting with outside companies to perform user satisfaction surveys will no longer be necessary as this type of information will be collected and available on a real time basis. Companies will now be able to see what their customers are doing, looking at, asking for and not finding.
3 immediate benefits of this detailed information are that:
(1) It will enable you to improve product variety based on your on-line customers' requests.
(2) You will receive survey feedback on an ongoing basis reflecting a measurement of users' opinion on your company's services and products.
(3) You can use this information to build a complex picture of customer behavior for hi-impact marketing campaigns. The reporting tool will provide you with information that can help with your decisions in improving sales methods and strategies.
With the reporting tool you can:
View Natural Language requests.
Read user logs that show you every step of the user behavior within the TX5 systems, and see what your customers are looking for, and what they are not finding.
Search for specific topics that were used by users.
View statistics and charts.
Monitor and analyze situations and visitor profiles.
Quick and Easy access.
Receive real time results.
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